Louise Barry
Managing Director and founder

With a MSci in Physics and 2 years spent in scientific research at QinetiQ, Louise decided to broaden her business experience by moving to Vodafone in 2003. During her time at Vodafone Louise gained extensive experience in business management, performing a wide range of roles including; Global Competitor and Market Intelligence, Commercial Strategy Management and Product Development. In addition, Louise gained an Executive MBA from Henley Management College in 2008, deepening her experience of the full business management challenges faced today. Most recently Louise was responsible for leading Vodafone UK’s Customer Value Management team for Prepaid customers, ensuring customer satisfaction and growing the overall value of the existing customer base.

In 2013 Louise decided to found AZU Consulting to provide expert consultancy services that enable businesses of all sizes to benefit from the training, expertise and deep business understanding that can be delivered by experienced professionals.